Target group is the poor population around the area. This will naturally consist largely of the poor tribal people residing in the interior villages of the tribal belt.These people have very little income generating potential and are surviving on meager resources.They live largely on their daily wages earned. Their capacity to spend is very little.
The Society in this area, still lives in old styled orthodox ideas. Wrong beliefs and taboos are common. For their common health related problems, they go to the traditional healers around them. Literacy rates are low, although the scenario is improving though at a slow pace.
The health care facilities are very scarce and far away. Mandvi town has one MBBS doctor in Govt. set up and the rest are private practitioners. No other major health care provider is available particularly for eye care.